W(h)ither the Publishing Industry

[T]hey will be forced to entertain realistic dreams like hard work and budgeting, for there will no longer even be outlandish fantasies! Photo spreads will be nothing but emblems of uniform — socialist!! — dreariness. This will most certainly have a negative impact on the luxury market and, since trends trickle down, it will eventually hit the mass market, the developing world and, finally, the Third World, which will shrug and say, “Welcome to the club!”

via Conde, McKinsey and the Death of Endless Dreams – mckinsey – Gawker.






Leave a Reply

Your email address will not be published. Required fields are marked *