In war for talent- 'brogrammers' will be losers –

As men have moved off the battlefield or factory- there's always a need to re-masculinize the 'work that men do.' 'Brogrammer' is an effort to counter the awkward-geek-neuter stereotype by replacing it with frat-boy dickhead pick-up-artist mentality. Gina Trapani outlines how the term is a great way to avoid asshole employers.

In war for talent- 'brogrammers' will be losers –

Gina Trapani says the technology companies that promote a culture of frat house fun will lose out in attracting the smartest people.





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