Required reading: "Once Facebook had proven that it was possible to be the one-stop-shop for your user's every need- that became the model to emulate. Startups stopped seeing themselves as just one part of a bigger web. Now they wanted to be the only service that their users would ever need …just like Facebook. Seen from that perspective- the open flow of information via APIs–allowing data to flow porously between services–no longer seemed like such a good idea."





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