Justin at Antiwar.com points us to the timeline for beginning the marketing roll-out for a war with Iran:
They [the source’s institution] have “instructions” (yes, that was the word used) from the Office of the Vice-President to roll out a campaign for war with Iran in the week after Labor Day; it will be coordinated with the American Enterprise Institute, the Wall Street Journal, the Weekly Standard, Commentary, Fox, and the usual suspects. It will be heavy sustained assault on the airwaves, designed to knock public sentiment into a position from which a war can be maintained. Evidently they don’t think they’ll ever get majority support for this–they want something like 35-40 percent support, which in their book is “plenty.”
Presumably all of this timed to really kick into high-gear with the anniversary of September You-Know-What.