Windows Open

It was cool enough last night to have the windows open so the house smells a bit fresher than usual. I’ve also lit the oil burner thingy and so we should have a nice citrus wafting through the air.

Do you pronounce ‘waft’ so that it rhymes with ‘raft’ or ‘loft’?

Was working on an ebook last night and realized that I pretty much don’t want to finish it. Mostly I just need to update it. I’m doing the Product Factory, plus I’m a team leader and so I know that I’m supposed to be creating a ‘signature product’ and a WordPress ebook really isn’t a particularly ‘signature’ product. It has been done to death and the realization I had last night is that while everybody wants to know how to do things, they honestly don’t want to learn how to do things. Not because they are lazy or dumb but because they just want to get to the point and get started. Those that like to tinker have hours of free tutorials and such. It isn’t competitive – it would be repetitive.

I IMed with Sharonista (who(m?) we are trying to trick into coming up for Market Days) and have made some newer plans for a new product – something much more exciting that sort of keeps in line with my broader branding.

I really don’t like talking about branding. I think it is so boring. I’m a bit tainted from reading Naomi Klein and the like – I see branding as a diversion. I know it isn’t. But everyone seems to jaw on and on about how damned important branding is and to me it all just comes down to being distinctive and consistent.

I’ve been generally bored with most of the stuff around me lately. Plus, I’ve found I’ve moved way too far over to the left-brained world and need to come a bit back to creativity-land.

I wish somebody would add Denis de Bernady’s WordPress hooks to the main WordPress codebase.

Published by <span class='p-author h-card'>Andy</span>

Gay Hoosier Taurus INFJ ex-playwright pianist gymbunny published author in San Francisco.

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