Why You Can’t Jam the Culture

But I liked Adbusters:

What countercultural rebels call cooptation is in fact just competitive consumption, instigated and exacerbated by the rebels themselves. This is why rebellion of this sort has become one of the major forces driving consumer capitalism in the past 40 years. The reason the system never changes is that cultural radicalism is not genuinely radical. Mass production does not require conformity, and the capitalist system is fundamentally indifferent to grey flannel suits and biker jackets. Countercultural thinking has created a massive diversion of progressive energies into politically and economically irrelevant pursuits.