The “Smart Choices Program,” backed by some of Big Food’s major powerhouses (“Kellogg’s, Kraft Foods, ConAgra Foods, Unilever, General Mills, PepsiCo and Tyson Foods”), works like this: they can pay up to $100,000 for a membership, with a fee based on the total number of products sold. So, in essence: the Smart Choices Program makes money by helping sell shitty foods. How shitty?
via Gawker.
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