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"[O]ne of the hillbilly's signature moves is to peak- popularity-wise- just when Americans sense that things in general are headed south. Its first true zenith came in the depressed 1930s- a handmaiden to the birth of commercial country music. Another arrived in the turbulent 1960s- when The Beverly Hillbillies and Green Acres and Hee Haw were in their prime. (Those are hardly the only examples- of course: It also popped up in the Ma and Pa Kettle films of the 1940s and 1950s and Paul Webb's 1930s Esquire cartoons about "The Mountain Boys-" among other places.)"