UPS Degrades Their Brand – Now Delivers Bonus Junk Mail Packages

“We did some focus-group research and it really indicated that people were receptive to receiving offers from U.P.S.,” Ms. Lynn said. “What we heard was, ‘If U.P.S. brings it to me, it’s not junk.’ ” Still, the company is taking several steps to try to ensure that a Direct to Door Pak is received more like a gift than another application for another credit card. For one thing, the offers inside each box are intended to be special rather than “mass offers distributed through other channels,” Ms. Lynn said.

via Ups: UPS Now Delivers Bonus Junk Mail Packages.