Yesterday went well. We had over 440 people signed up for the preview call and maxed out the conference call at 250. Had bunch of sales before I even hung up the phone. Of course I’m not satisfied unless I get 440 sales. 🙂
The big success in my eyes is that I’ve got my staff looking at how I do all this stuff and so we are further formulating a master marketing schedule and plan for each project I’m working on. I’m nailing down all the events that have to happen pre-preview, pre-course launch, during course launch and post course launch. I love this stuff, you know that. And I love when it all works like clockwork.
I had a near disaster the night before the preview that will make a great case study someday but is too embarrassing to mention right now.
I’ve got a ton of other courses to get out the door before the end of the year so I’m pretty excited. The challenge is how to not over-tax my newsletter subscribers with so many marketing messages. I always worry about that. I got a lot of unsubscribes this week because my newsletter was strictly a marketing message – with no actual ‘content content’. I don’t worry about that too much – even though I just wrote ‘I always worry about that.’ I think I worry about being perceived as one of those marketers.