"My biggest job as a manager was to keep AIM alive internally- because every single executive vice president wanted to shut it down and kill it. They could not understand the concept of giving away for free something that was of real value to the paying subscriber base-" Bosco said. "It was always AIM versus AOL. They hated us."
In many ways- AOL Instant Messenger was right in line with the times- just at a company hanging on to a business model that would soon become obsolete.