I’d wondered about this: when Bush turned to calling the War on Terror: ‘The Long War.’ Since Global Struggle Against Violent Extremism didn’t stick, we now have The Long War. Isn’t that a bit presumptuous?
It is ingenius branding. The longer the war goes on, the longer it is expect to keep going on, the more familiar it becomes and the more complacent we become in it’s protraction.
I think the magic trick of invading Iraq for 9/11 was repeated when suddenly the war in Iraq became a part of the war on terror – it wasn’t until we got there.
Long war implies long, long blowback.