"I start writing ten books a year. One day one of them is The Next Book. I have never failed to finish a book once I know it is The Next Book."
The Dip- episode #12 of Seth Godin's Startup School on Earwolf
This week Seth talks about the ins and outs of The Dip. Seth explains why you shouldn̢t start a project unless you are prepared to reach the end- how finding your fear will benefit in the long run- and answers questions from the group regarding The Dip.
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