Tag Archives: marketing

Why New Coke Failed

It wasn’t a conspiracy:

“The reason why coke changed it is a simple one, Pepsi happened. Whilst Pepsi had existed for practically the entirety of Cokes history they were never a large threat to the dominance of Coke after WWII. However this changed in the mid 70s with Pepsi running two well known ad campaigns. The first was the Pepsi Challenge with featured a blind taste test which showed that people preferred Pepsi to Coke. The second was an aggressive celebrity endorsement with the likes of Michael Jackson which pitched Pepsi as The choice of the new generation. As these campaigns were successful and the market share for Pepsi grew Coke knew they had to hit back. So they got food scientests to look into what was it that made people say the liked Pepsi and the answer they came up with was that Pepsi was sweeter then coke. So once they knew that they came up with a new sweeter version of Coke called New Coke that according to their own tests was preferred to both Pepsi and Old Coke.”

Full commentary New Coke Failure: What caused the New Coke campaign in the 80s to fail so spectacularly? What is the rationale for changing the Coke formula in the first place? : AskHistorians.

The Music Industry, Post-Payola

Secrets from the music industry:

“[A]ny citizen could walk into an airport and buy plane tickets with cash.

A common ruse was to have the A&R guy ( Artist and Repertoire) use company cash, buy tickets and give them to Local PDs at radio stations. These tickets were as good as cash but not a direct payment. The PD could either take a nice vacation or return the tickets to the airline at the airport. The friendly ticket lady would then refund the cash price of the ticket in full. Bingo! The PD “just got paid today.”

Gosh! If you have access to a wealthy and connected producer plus a steady supply of cocaine to stuff disk-jockey’s faces, there no telling how high your career might fly! It might fly like an eagle! You could buy a stairway to heaven!

That sounds hard to believe in today’s credit card world, but that’s how it was done. This was WAY before 911, so airports were more like train stations. You could just walk in and buy two tickets to paradise with cash; no ID, no record, no surveillance cameras, no traceability. That was how hits were made.”

via Nozame comments on What is a “dirty little (or big) secret” about an industry that you have worked in, that people outside the industry really ought to know?.

How Big Music Labels Fake Indie Cred

I’ve always told people that nobody comes from nowhere. There is no such thing as a self-styled or self-made or overnight-sensation anything anyone anywhere. From Reddit:

“You can’t pump a pop star onto the radio and have people accept it anymore, you have to tap into the rest of the market that still gobbles up that sound, but wants to avoid being force fed music.
So you put the artist in the inbox of the right ‘music journalists’, set up a front label, and let the virality do the work.

I’ve made a little hobby out of taking fast rising content in this sub, and when I can’t figure out who the label really is – I rip the song and upload it to youtube, then wait for one of the big 3 labels to claim their content.

Remember indie sensation Ryn Weaver with her song of the Summer Octohate, which she made in her basement and uploaded to her soundcloud?

She even showed up in the comments of her Stereogum piece to say how indie she is. She was on a label that was nothing more than a twitter account, turned out to be created by the famous producer that made her hit single.

To this day, there is nothing on the internet saying who her label actually is, and the only reason I know she is on Universal Music Group is because UMG claimed her content on my youtube upload This is how it works now.”

http://np.reddit.com/r/listentothis/comments/2esk9y/catey_shaw_human_contact_pop_2014_i_just_found/ck2luyq?context=3

Ryn Weaver’s song :

https://www.youtube.com/watch?v=KUvwNR8-NQc

As Middle-Class Collapses, Brands Chase Richer Customers

Go luxe or go home:

“As politicians and pundits in Washington continue to spar over whether economic inequality is in fact deepening, in corporate America there really is no debate at all. The post-recession reality is that the customer base for businesses that appeal to the middle class is shrinking as the top tier pulls even further away.  If there is any doubt, the speed at which companies are adapting to the new consumer landscape serves as very convincing evidence. Within top consulting firms and among Wall Street analysts, the shift is being described with a frankness more often associated with left-wing academics than business experts.

The top 5 percent of earners accounted for almost 40 percent of personal consumption expenditures in 2012, up from 27 percent in 1992. Largely driven by this increase, consumption among the top 20 percent grew to more than 60 percent over the same period.

“Those consumers who have capital like real estate and stocks and are in the top 20 percent are feeling pretty good,” said John G. Maxwell, head of the global retail and consumer practice at PricewaterhouseCoopers.

In response to the upward shift in spending, PricewaterhouseCoopers clients like big stores and restaurants are chasing richer customers with a wider offering of high-end goods and services, or focusing on rock-bottom prices to attract the expanding ranks of penny-pinching consumers.”

Full article http://www.nytimes.com/2014/02/03/business/the-middle-class-is-steadily-eroding-just-ask-the-business-world.html

Image from a Loehmann’s going out of business sale <a href=”http://www.westsiderag.com/wp-content/uploads/2014/01/loehmanns-closing.jpg”>http://www.westsiderag.com/wp-content/uploads/2014/01/loehmanns-closing.jpg</a>

Why The Cat is The New Monopoly Game Piece

“I’ll tell you how it didn’t win [and the Cat did] – people are idiots, that’s how. Even if by some chance the majority of the voters voted for it, there’s no way it would fly with the morons in marketing. Marketing is the art (spinelessly applied stupidity) of finding the thing that is least offensive to the most amount of people. And when has the majority ever been right about anything? Everything is by morons, for morons, and fuck you if you don’t like it, I got mine. Why do certain models of car get popular after they’re in a movie? Morons. I got da car like dey showed in the movie. Fuck you. Now that they’ve made a movie about fucking Johnny Cash, suddenly it’s ok to put away your fucking Spin Doctors records and listen to Johnny Cash. Fucking morons. Why think for yourself when your entertainment can do that for you? You want anything done right, you’ve got to do it yourself. The second you start selling it though, you’re going to be fucked over by morons. Moron customers, moron business associates, and brainless, joyless fucktarded moron authoritarians. Build your own mailbox? Fuck you, we’re the homeowners association, and by the way, you can’t work on your car in your driveway – it looks trashy. Feel free to rape everyone’s ears with your leafblowers on a Sunday morning though. Gotta keep those property values going up, up, UP!

“Yeah, the robot would be nice, but everybody loves cats. Guess what, assholes – no one is going to be the cat. There would have been fights over the robot, kids would be beating each other senseless over who got to be the mustached robot, and in terms of popularity it would have surpassed even the mighty Race Car. That cat though? In two weeks that fucking thing is going to end up in the kitchen drawer with the rubberbands and the used twist ties and the 14 pencils with broken lead. Monopoly’s “The Cat” – the most milquetoast addition in 100 years to the world’s least entertaining fucking board game. Fuck. You.

“I’d totally play if you invited me over, though.”

HitlersHysterectomy comments on a REddit thread about the Cat being the new addition to the Monopoly game pieces as chosen by a global survey.

Bonus comment from a reply to this rant:

“I love you. I’m a straight male in a committed relationship, but if you’re a dude, I’d happily suck your cock while you rant. If you’re a chick, I’ll munch that box until you’re done raving. And your username is fantastic. Have an upvote.”