Cutting just short of metrosexual, Salon.com profiles the ‘smoothies’:
The smoothie spends a lot not just on clothes and haircuts, but on highlights, spray-tans, manicures and pedicures, bodybuilding formulas, gym memberships, dry cleaning bills, man jewelry and hip-hop classes. Not to put too fine a point on it, but the smoothie is like a cross between a frat boy and Britney Spears.
I still laugh when I see the skin care commercials for men. I just never thought it’d come this far. That we’d weight male vanity to such an extent that we’d start to flip back the aged/leamanlythery/hairy aesthetic.
I just don’t think ‘smoothie’ is a good term. I think they should call it ‘fagged up’. It looks like a fight to the bottom to see who can be the fairest of them all.
Of course in five years we’ll see the swing back – where bodies that display hair and wear and tear will be popular again. I just think it is odd.
One thing for sure: this ain’t progress.
Stock tip – start investing in mental health care centers that focus on men’s psychology and eating disorders.