Somebody Call the Wahmbulance for the Movie Industry

I have about as much faith in the movie industry to revitalize itself as I do in the new Greyhound commercials about how they’ve changed everything (except for their actual passengers).

Toby Emmerich – head of production at New Line – went to see a movie among the groundlings – actually in the theatre:

I love seeing a movie with a big crowd. But I had no idea how many obnoxious ads I’d have to endure — it really drove me crazy. After sitting through about 15 minutes of ads, I turned to my wife and said, ‘Maybe we should’ve gone to Jim Carrey’s house after all.’

What a dickhead. I hope he is surrounded by ringing phones, open-mouth popcorn eaters and sticky mouthed screaming moppets.

Barry breaks it down:

Short term increases in profitability in exchange for alienating your core audience, who eventually seek out a more enjoyable substitute. Quite frankly, I’m astonished the film industry has (contractually) allowed theatre owners to degrade their copyright protected product by diminishing the experience so dramatically. 

Published by Andy

Gay Hoosier Taurus INFJ ex-playwright pianist gymbunny published author in San Francisco.

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