Mobilizing Employees To Become Brand Journalists

Let's not pretend an employee advocating for their company is journalism. It's outreach- ambassadorship and marketing. Which is necessary and needed. But it is the exact opposite of journalism.

Mobilizing Employees To Become Brand Journalists

Brand journalism is much more than employees tweeting or sharing company news on Facebook.

Published by Andy

Gay Hoosier Taurus INFJ ex-playwright pianist gymbunny published author in San Francisco.

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