Andy

June 1, 2011

Madison Ave. Declares 'Mass Affluence' Over

If you don't make over $200k you don't count. "Before the Great Recession- the Madison Avenue conventional wisdom put great stock in the $100-000 to $200-000 income demographic- a consuming universe populated largely by men and women 35 years and older. These "aspirational" households- ad men and women figured- could afford a taste of the good life. They rated as a worthwhile advertising target. Targeting this $100-0

Madison Ave. Declares 'Mass Affluence' Over

The chain-smoking ad agency account execs of Mad Men- the hit cable TV series set in the early 1960s- all want to be rich some day. But these execs- professionally- couldn't care less about the rich. They spend their nine-to-fives marketing to average Americans- not rich ones.