"The key element in these titles is the relationship between the first sentence and the second. The first is relatively traditional- while the second sentence is short- annoyingly informal- and conspiratorial. … The second sentence is intentionally vague: click here to finish the thought- answer the question- solve the riddle!"
Life Sentences: The Grammar of Clickbait!
These Upworthy Titles Will Restore Your Faith in Humanity. But You Won't Believe What Happens Next.
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