Impatient Web Users Flee Slow-Loading Sites

'People will visit a Web site less often if it is slower than a close competitor by more than 250 milliseconds (a millisecond is a thousandth of a second)… Four out of five online users will click away if a video stalls while loading.'

Impatient Web Users Flee Slow-Loading Sites

The tech industry is doubling down on efforts to speed up the Web as people refuse to wait even 250 milliseconds for a page to load.


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