Andy

March 13, 2014

Hucksters and hustlers: inside the hidden brand orgy of SXSW

"Once geek culture became mass culture- every gathering of early adopters became an irresistible honeypot to marketers."

Hucksters and hustlers: inside the hidden brand orgy of SXSW

Half a decade ago- some of the brightest minds at South By Southwest Interactive came together to create the worst website in the world. Jeffrey Bennett proposed online image search for the blind….