fMRI Shows My Bullshit Detector Going Ape Shit Over iPhone Lust

Neuroscientists call bullshit on branding consultant's bullshit.

fMRI Shows My Bullshit Detector Going Ape Shit Over iPhone Lust

The fMRI scan above shows my brain* reading a truly horrific NY Times Op-Ed piece. The piece- written by a man named Martin Lindstrom- who calls himself a


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