Neuroscientists call bullshit on branding consultant's bullshit.

fMRI Shows My Bullshit Detector Going Ape Shit Over iPhone Lust

The fMRI scan above shows my brain* reading a truly horrific NY Times Op-Ed piece. The piece- written by a man named Martin Lindstrom- who calls himself a

Published by Andy

Gay Hoosier Taurus INFJ ex-playwright pianist gymbunny published author in San Francisco.

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