Digital Music Executive on Tidal Launch

Former digital music exec on Tidal:

“Tidal is offering nothing new. They have exactly the same catalog, product, features, even names of tiers the same as everyone else, with the exception of the $20 “lossless” feature. Even that’s not defensible, because every other service can and will offer it (and probably for less), and the $20 is not reflective of any real costs. It’s totally arbitrary pricing.

Aside from being audio overkill, lossless isn’t even a new or unique idea. This has been on every service’s roadmap for a while…but streaming lossless is pretty dumb, at the moment. Many people don’t have data connections fat enough to support it, and on mobile it’s silly.

Tidal can claim somehow they’re ‘more fair’ in paying artists, but they’ve been completely opaque about what that actually means. Given Tidal’s deals are almost certainly identical to every other service out there (Rhapsody, Spotify, Beats, etc.), it’s hard to believe their payment structure is going to be any different either.

The only difference as I see it is the presence of the select celebrity co-owners, who are either silent partners (in which case they’re just like any other investor, likely to be disappointed in Tidal’s returns) or are actively involved in development and management (in which case I pity the poor teams at Tidal that have to work with them).”

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