Andy

October 1, 2012

Broken on Purpose: Why Getting It Wrong Pays More Than Getting It Right

"Facebook acknowledged it as recently as last week: messages now reach- on average- just 15 percent of an account's fans. In a wonderful coincidence- Facebook has rolled out a solution for this problem: Pay them for better access. As their advertising head- Gokul Rajaram- explained- if you want to speak to the other 80 to 85 percent of people who signed up to hear from you- "sponsoring posts is important." In other words- through "Sponsored Stories-" brands- agencies and artists are now charged to reach their own fans–the whole reason for having a page–because those pages have suddenly stopped working."

Broken on Purpose: Why Getting It Wrong Pays More Than Getting It Right