Bally Total Fitness, Taco Bell, Pizza Hut, KFC, Long John Silver’s and A&W Restaurants announced today a holiday gift that will help Americans jumpstart their 2005 New Year’s resolution to get in shape.
What? No Bally’s members will be admitted to five of the greasiest and most ubiquitous feeding troughs on the planet?
Starting on January 1, customers that visit any one of the five restaurant chains can obtain a free, four-week membership from Bally Total Fitness by simply presenting a proof-of-purchase receipt (for any amount) at one of Bally’s more than 400 nationwide facilities. The offer is valid through January 31, 2005.
So go eat fat-laden, fried, artificially flavored, pre-cooked, salt-drenched, cola-chased pseudo-food and then go work it off at your favorite draconian contract fitness center? Why not:
Team up with area organic farmers and provide fresh produce and whole-food items in the snack bar. Ditch all the high-fructose soft drinks in said snack bar? Hang donuts by fishing wire in front of the PreCors?
This is as dumb as when I realized a Jamba Juice smoothie had the same calories (and lack of fiber etc) as a Baskin-Robbins milkshake.
It kinda reminds me of The Biggest Loser where the mansion is next to a 24 Hour Gym and the mansion’s lobby is stocked with cupcakes.