Month: June 2011

  • Madison Ave. Declares 'Mass Affluence' Over

    If you don't make over $200k you don't count. "Before the Great Recession- the Madison Avenue conventional wisdom put great stock in the $100-000 to $200-000 income demographic- a consuming universe populated largely by men and women 35 years and older. These "aspirational" households- ad men and women figured- could afford a taste of the […]